The average person spends almost an hour per day on Social Media. The vast majority of the billion plus social media users are spending the dominate amount of their time on Facebook. For any business that sells to consumers (and that would be most every business), a successful presence on Facebook can make a huge difference to the bottom line.
So what if you are not a business that aims at consumers as your main audience? Even “B2B” (business to business) businesses should craft an effective social media strategy. The people that represent the companies you are selling to also spend time on social media. If you want to stay visible, go where your people are. For the purposes of this article, I am going to define social media “success” as exposure, which we will define by the amount of “likes” received and the engagement of your audience.
Check out these: 6 Steps To Social Media Marketing Success:
Post frequently. Interesting business pages post new content on a frequent and consistent basis. Pages that do not post frequently appear stale and un-engaged and do not attract likes. Have faith and keep creating content. Results in social media, like most things in life, are not instant but they will come. Content scheduling is a feature that helps with posting on a consistent basis. Like articles from your website, blog or other relevant source and schedule the time and date you want the ad to run. You can program out a day, week or month at a time. Don’t forget to check-in periodically to interact with responses or “likes” on your page. Just like in a personal conversation, if you aren’t interacting, people stop talking to you. Also, don’t forget to “boost” your posts for increased visibility!
Provide a budget. Success in social media is not free. Facebook earns their revenue by charging to have your posts “boosted”. While anyone can go to your page and see all of your posts, if you wish for your posts to appear in news feeds, you have to pay Facebook. This step is critical to visibility. If your posts are engaging and interesting, 1-3% of the people will like your post. In addition to boosting posts, you may run a campaign for Facebook to promote your page and gain likes. The greater you set your budget, the faster you’ll grow likes to your page. When creating a campaign, take a moment to craft a strong message, use eye-catching visuals and consider providing something back to your viewers (such as a free gift card or a seat to the next seminar/event your business is hosting). Offering periodic “free” giveaways just for participation increases the attention given to your page because consumers are on the lookout for the next free thing you’re giving away.
Assign someone on your team the task of handling your social media. If nobody is responsible for making it happen, it’s not going to happen. Successful social media campaigns take time and they require frequent interaction and attention. Social media posts can be scheduled in advance so your media manager does not have to go on the page every day to make a post. They can set up a week’s worth (or more!) of content at one time and schedule them out to make the most efficient use of time. Also, when scheduling your posts, think about that time of day you would like them to run. Think about when people are most likely to browse social media. Some of the highest view times are between 11 am-2 pm when people are on their lunch breaks. Consider scheduling your posts earlier in the day on Fridays, as many people are more likely to leave the office early on Fridays.
Invite everyone to like your page. Any administrator of a page can invite all of their friends to like a business page. If somebody is friends with you, then they should like your business page! Take a moment to go to your business page and invite all of your friends to like your page. Ask any other administrator of your page to do the same thing. Once a person likes a post on your page, you may invite them to like your business page even if they’re not your Facebook friend. Everyone who likes a post should be invited to like your page.
Post relevant, custom content. In order to drive engagement with your audience, your posts should be relevant and created by your company. There are content companies that you can subscribe to but their content looks generic and uninspiring because they do not reflect the personality of a business. Content that attracts engagement will need to be created by you and your team. Posts about your team almost always gain attention! Custom-created posts about your business and industry which reflect your specialization will also receive a high level of engagement. Consider posting links to BLOG content on your website. Your BLOG should have interesting, relevant content and posting to social media allows your BLOG to be promoted to a much greater audience and helps your website gain SEO traction. Be creative. If the current event is trending, it will gain interest and engagement.
Include photos or videos in every post. Photos and videos get a lot more attention than posts without them. Photos and videos created by you and your team are also much more interesting and will gain more engagement than media purchased from websites. Be aware of using “stock” photos that you have not paid for. To avoid royalty liability issues, check out sites that provide free images and media that you can use in your posts.
Do you have questions about how to boost your business? Maybe you've been trying methods that just aren't working and you want to re-vamp your efforts? Wherever you are in the process of growing your business...KD Media Works can help! From Social Media Marketing tips to entire business marketing strategies to content writing for your new website...we can help you get started and create growth in your business.
For a FREE consultation, give us a call today at 252-340-6802.
Wishing You All The Best,
Kelley Dale, CPIA